Getting the word out is a key part of growing a lawn care business. Advertising helps you reach more people and bring in steady work.

That includes both print and online ads. When done right, they can put your name in front of local homeowners who are ready to hire.

In this guide, we’ll break down the most effective ad types like flyers, yard signs, truck branding, digital ads, and show how to use each one to bring in leads.

1. Google Ads

Google is the first place most people turn when they need a local lawn care company. If you want to get calls from people actively searching for help in your area, this is where to start. 

There are two types of Google ads you can run: 

1. Local Services Ads 

2. Search ads. 

Each works differently and needs a different setup.

Local Services Ads

These ads appear at the top of the search results for people in your area. They show your business name, star rating, and a Google Guaranteed badge. You only pay when someone clicks on your ad.

To set one up, go to Google’s Local Services signup page and check if it’s available in your ZIP code. If so, you’ll need to create a profile with your business name, services, service area, and contact information. 

These details will appear in your ad. Make sure everything is accurate and matches what’s on your website or Google Business listing.

Search Ads

Search ads show up below the Local Services section. These are simple text ads that show when someone types in keywords like “weekly lawn mowing” or “yard cleanup [city].” 

You’re charged each time someone clicks on your ad, so you need to be specific with the search terms you target.

1. Start by choosing two or three core services to advertise. 

2. Set a small daily budget and make sure your ads only show in ZIP codes where you actually work. 

3. Avoid broad terms like “landscaping” unless you offer it, and always include your city or area name in the keywords.

2. Facebook Ads

Facebook ads are one of the easiest ways to reach homeowners in your area, especially if you have strong job photos and a clear message. 

They appear in the newsfeed or sidebar, and you can target users by ZIP code, age, and even homeowner status. That means your ad reaches people who are likely to book, not just click.

To keep your ad simple and local:

• Focus on one service per ad (like “Now booking spring mowing in [City]”)

• Use a photo from a recent job—avoid stock images or overly polished graphics

• Add a direct button like “Call Now” or “Send Message.”

Start with a small budget and run the ad for five to seven days. Focus on how many calls or messages you get during that time.

Who Should You Target on Facebook?

Start by narrowing who sees your ad. Use Facebook’s location filters to target specific ZIP codes where you already work or want more jobs. Then limit by age range—people likely to own a home and pay for lawn care.

You can also target by interests like home maintenance or outdoor services. This helps you avoid wasting money on people who aren’t likely to hire you.

3. Instagram Ads

Instagram works well for showing visual results from your lawn care jobs. It’s a good place to share before-and-after photos or short clips of mowing and cleanups.

• Use a photo or video from a real job—make sure it’s clear and recent.

• Keep the caption short, such as: “Cleanup spots open this week in [City].”

• Use a photo carousel or a short video if you want to show more than one step.

You can post the ad in the feed or as a Story. If your Instagram account is linked to Facebook, you can run the same ad on both platforms through one setup.

Also Read: 11 Social Media Marketing Strategies for Lawn Care and Landscaping

Running your own Google or Facebook ads takes time and effort. You have to test images, write captions, target the right people, and still might not get the calls you expected. 

GushPro skips all that. It sends you verified lawn care leads from your area—no ad setup, no budget guesswork, and no monthly contracts. Try GushPro and start getting leads without managing ads yourself.

4. Flyers and Door Hangers

Flyers and door hangers are still one of the most direct ways to reach homeowners in your area. They work best when dropped in neighborhoods where you already have clients or want to build a presence. 

The goal is simple: get seen by people who walk out the front door.

• Keep the design clean and easy to scan. 

• Include your business name, the service you're promoting, a rough price range, and a way to contact you, such as a phone number or email.

• Door hangers should be printed on heavier paper so they stay in place. 

• Drop them off on the weekend or early in the evening when people are more likely to be home. 

It’s a low-cost method, but it works, especially in neighborhoods with visible lawns and regular outdoor activity.

5. Yard Signs

Yard signs are a simple way to let the neighborhood know who did the job. When someone sees a freshly cut lawn and a sign right in front of it, it builds instant trust. 

It also helps you stay visible in areas where you’re already working, without spending more on ads.

Keep it simple: your business name, a short line like “Weekly Lawn Mowing,” and a clear phone number.

• Use large, bold fonts and colors that stand out from the street

• Place the sign near the curb where it’s easy to spot

• Ask the client before placing a sign, and leave it for a few days

• Only use signs on jobs that reflect your best work

How Long Should You Leave a Yard Sign Up?

Three to five days is usually enough. It gives neighbors time to notice the sign without making it feel old or ignored.

After that, take it down or rotate it to another client’s yard if they agree. Keeping signs fresh helps them stay visible.

Also Read: How to Effectively Market Your Landscaping Business

6. Truck Wraps

A branded truck works as a moving ad. Whether you're driving to a job or parked on the street, your business name stays visible in the neighborhood. It also helps clients feel confident when your crew shows up on their property.

• Use your business name, phone number, and a short service line like “Lawn Care and Maintenance”

• Keep the design readable from a distance—avoid small fonts or long lists

• Door magnets can be a low-cost option if you're not ready for a full wrap

• Make sure the design is the same across all trucks or trailers

• Keep your vehicle clean so the branding stands out

What Contact Info Should Be on Your Truck?

Use what people can see and act on fast—your phone number should be big and easy to read from the street. If you add a website, make sure it’s short and simple. Don't overfill the space. Name, service area, phone number. That’s enough to get a call.

Pro Tip: Park where the signage faces the road. A good parking spot does more than any design detail.

7. Uniforms

Wearing matching uniforms helps your crew look professional and builds trust with homeowners. It also makes your business easier to recognize when you're working in a neighborhood.

Use shirts, hats, or safety vests with your business name and phone number printed clearly. Stick to solid colors and simple designs that are easy to read from a distance.

Keep the style consistent across all team members, even if they’re part-time or seasonal. Order a few extras so everyone stays on the same page.

Choose breathable materials that can withstand outdoor conditions. A clean, durable uniform goes a long way when someone sees you working nearby.

How Much Does It Cost to Run Lawn Care Ads?

Advertising costs vary depending on the format and the area you want to cover. Some methods need a steady budget. Others are one-time costs. 

Here’s a quick breakdown to help you plan.

Conclusion

Use a mix of online and offline ads to reach a wider audience of homeowners. Keep track of which ones bring in the most leads. Focus your budget and time on the ad type that generates real job opportunities.

If you're ready to skip the trial and error and start getting real enquiries from your area, GushPro can help. 

It sends qualified lawn care leads from within 15 miles of where you work—no ad setup, no monthly fees, and no contracts. 

Your first 3 leads are free. Book Now