Many landscaping businesses rely on referrals or repeat customers. That can help, but it often isn't enough to stay fully booked, especially during slower months.

Marketing helps you reach more people in your area, bring in new jobs, and stay visible when demand drops. 

This guide walks through simple, proven ways to market your landscaping business, both online and offline. 

Marketing Strategies for Landscaping Businesses

Marketing works best when it's consistent, targeted, and built around what your ideal customers actually need. 

The tactics below cover both digital and local methods. You don't need to use all of them at once. Start with what fits your budget and capacity, then build from there.

1. Define Your Brand Identity

Even if your landscaping work speaks for itself, your brand needs to say something, too.

Customers often decide who to call based on what they see before they ever speak to you, your sign, your quote, your website, or even a yard sign across the street. 

In fact, a survey found that even when people hear good things about a business, 60% will not use it if its brand image looks unprofessional. That includes things like poor logo design, mismatched colors, or unclear messaging.

So, how do you build a brand that feels reliable and recognizable?

Here are five key ingredients:

1. Logo

Your logo should reflect what you do, not distract from it. Landscaping is about creating order and improving appearance; your logo should do the same. 

Use simple shapes and strong lines, and avoid clutter. A clear, minimal design often feels more professional than something complex or decorative.

2. Color Palette 

Green is common in landscaping, but not all greens send the same message. A deep forest green might feel trustworthy and grounded, while a light lime green can feel fresh but less serious. 

Pick colors that reflect how you want your business to feel: stable, clean, approachable, or bold.

3. Typography 

Use simple, well-spaced fonts that are easy to read across signs, trucks, and flyers. Avoid fonts that look cluttered or too stylized. 

A clean typeface paired with clear spacing sends a message of reliability and neatness, like a well-cut lawn.

4. Tagline 

Your tagline should capture the feeling you want your work to leave behind—reliable, tidy, or stress-free. 

Avoid generic phrases. Instead, choose one clear promise you always keep. A good tagline sticks because it sounds honest

5. Tone

The way you speak in quotes, emails, or posts shapes how people see your business. Avoid loud claims or casual shortcuts. 

Use steady, respectful language, just like you do when speaking to a client in person.

2. Build and Optimize Your Online Presence

Over 5.9 million Google searches are made every minute. If someone in your area is looking for a landscaper, chances are they'll go straight to the internet. 

And if they can't find you? 

62% of consumers say they'll skip a business they can't find online.

Website

You may already have a website for your business, but how well is it working for you? Half of consumers (50%) say the design of a company's website shapes how they view the brand. If your site is cluttered, outdated, or hard to use, it could cost you jobs.

Your website is the hub of your online presence. It's where customers check your services, see your work, and decide if you're the right fit. 

Here's what your landscaping website should include:

• Clear service list: Explain what you do in plain language. Break it into categories (e.g., lawn care, hedge trimming, yard cleanups).

• Contact info on every page: Your phone number and email should be visible at the top or bottom of every page.

• Photos from real jobs:  Use before-and-after images that show your actual work. 

• Service areas listed clearly:  Let people know exactly where you work (e.g., "Serving Albany, Troy, and Latham").

• About section with your name or team:  Put a face or name to the business. It builds trust.

• Simple navigation: Keep it clean. Your top menu should have 3–5 main links: Home, Services, Gallery, About, and Contact.

Search Engine Optimization (SEO)

Google delivers billions of results every month. SEO helps your business appear near the top when people search for services like yours. 

When your website content is clear, relevant, and matches what people are searching for, more visitors will land on your site. Over time, Google also sees your business as more trusted, making it easier for you to stay visible.

SEO matters in almost everything you put online: your website pages, blog posts, and even URLs.

Here are the parts that make up good SEO:

• Keywords: Find out what people are searching for—like "lawn mowing in Portland" or "hedge trimming in Delaware" and use those terms in your online content.

• Content: Add pages that explain your services, answer common questions, and share helpful tips. This can include blog posts, FAQs, and detailed service pages. 

• Links:  When other websites link to yours, it helps your business look more trusted.

• Site performance: Make sure your site loads fast and works well on phones. Slow or broken sites often don't show up.

Google Business Profile

When someone searches for a landscaper, your Google Business Profile is often the first thing they see. It shows your name, services, photos, reviews, and how to contact you right on Google without opening your website.

It's one of the easiest ways to reach people nearby. A clear, updated profile can bring in more inquiries, especially from those ready to book. And it's completely free to set up.

Reach more customers in three simple steps:

• Claim: Create a new profile or take control of an existing one. This will ensure that your business shows up correctly on Google Search and Maps.

• Personalize: Add your hours, service areas, photos, and contact info. This helps nearby customers find and understand your business.

• Manage: Post updates, reply to reviews, and answer questions. Staying active shows people you're professional and responsive.

Also Read: Strategies to Increase Local Traffic on Google My Business Profile

3. Focus on Content Marketing

90% of businesses use content in their marketing efforts. This shows how important it is to focus on the content you put online.

Content can take many forms—like blog posts or short videos—and should be published consistently across your website and social media. 

But the key is having a clear strategy. Good content planned the right way makes your landscaping business easier to find online.

• Blogging: Write short posts on your website about lawn care tips, seasonal projects, or what to expect during a cleanup. These posts help show your knowledge and improve your website's search visibility.

• Video Content: Short videos work well on social media. Show before-and-after results and time-lapse clips of complete projects, or explain common landscaping problems and how you fix them.

• Educational Resources: Create simple checklists or seasonal guides, such as "5 Things to Do Before Your Spring Clean-Up." Share these on your website, emails, or social media.

4. Utilize Social Media Platforms

Over 55% of consumers discover new brands through social media. If your landscaping business isn't showing up where people scroll, you could be missing valuable leads.

Social media marketing usually involves sharing content that highlights your work, offers useful lawn care advice, or promotes your services. The goal is to stay visible and make it easy for people to connect with your business.

Start by choosing the right platforms. Most landscaping businesses find success on Facebook and Instagram. Facebook works well for local updates and community reach. Instagram is ideal for sharing photos and short videos. 

Think about what content your audience will find helpful:

• Before-and-after shots of recent jobs

• Quick tips for lawn maintenance

• Short videos showing how you handle specific tasks

Make sure your posts reflect the quality and professionalism of your work. Stay consistent with your tone and visual style. 

Also, don't forget to reply to comments and messages. That shows potential customers you're active and easy to reach

5. Try Local Paid Ads

Online ads cost a lot less than traditional ones. A TV ad can run into the thousands. But a simple ad on social media can start at just $1 a day. It’s a good option for small businesses. You can target people in your area and promote your services without spending much.

Most platforms also show you how the ad is doing. You can see how many people saw it, clicked, or called, so you know what's working and what's not.

Here are two reliable options:

• Google Ads: Show your business in local search results when people look for services like "landscaping near me." You can target by location and service type.

• Facebook Ads: Promote limited-time offers or seasonal services to people in your area.

Use photos from actual projects and include a clear call to action. Track how many clicks, calls, or messages you receive so you know what works before increasing your spend.

Tired of running ads that don't bring results? GushPro helps you get real landscaping enquiries from your local area. You only pay for qualified leads, and the first three are free.

6. Use Print and Word-of-Mouth

While digital marketing is important, local print tools and word-of-mouth remain effective for gaining trust and generating leads, especially in your own neighborhoods.

Here are several offline methods to build your presence:

• Yard Signs: Place clean, branded signs on jobs you're currently working on. These help neighbors see your work and remember your name.

• Vehicle Branding: A well-designed truck or trailer wrap with your business name, logo, and phone number turns every drive into an ad.

• Flyers and Door Hangers: Drop simple flyers in mailboxes or hang door tags in areas where you're already working. Include services, offers, and contact details.

• Local Bulletin Boards: Pin your flyer in local cafes, hardware stores, or community centers.

7.  Encourage Referrals and Collect Reviews

Referrals and reviews play a key role in building long-term trust with potential customers. Both are important parts of your offline and online reputation.

• Referral Programs

Offer small rewards or discounts to customers who refer friends, family, or neighbors. Keep it simple with a message like, "Refer a friend, get $25 off your next service."

• Online Reviews

Ask happy clients to leave a review on platforms like Google or Yelp. Make it easy by sending a direct link or a short message after the job is complete.

Also Read: How to Prompt Customers for Google Reviews | Tips + 30 Templates

• Client Testimonials

Collect short quotes from satisfied customers and display them on your website or printed materials. These real examples of your work help future customers feel confident choosing you.

How to Build a Landscaping Marketing Strategy

A structured marketing strategy allows your business to operate with purpose and direction. It ensures that your marketing decisions are based on clearly defined goals, relevant audience insights, and measurable outcomes.

To create a focused and practical landscaping marketing strategy, consider the following steps:

1. Define Your Target Audience

Identify the people who usually hire you, such as homeowners, commercial property managers, or developers. 

Understand their needs, expectations, and decision-making processes. Once you know who you're speaking to, it’s easier to decide where and how to reach them.

2. Set Specific and Measurable Goals

Establish short- and long-term goals, such as generating more service inquiries or securing a certain number of repeat bookings. 

Your goals should be clear, trackable, and aligned with your business capacity.

3. Allocate a Marketing Budget

Decide how much you can realistically invest each month in marketing activities. Break down your budget across digital advertising, content creation, printed materials, and seasonal promotions. 

Even $50 a month can help if you put it toward the right things, like online ads, printing flyers, or updating your website.

4. Select the Right Marketing Channels

Choose two to four channels based on where your audience is most active and where your services are easiest to promote. These may include local SEO, social media, paid ads, flyers, and email marketing.

5. Build a Marketing Calendar

Create a schedule for posting content, launching promotions, and sending email updates. Tailor campaigns to seasonal demand, for example, clean-up packages in spring or holiday lighting offers in winter.

6. Assign Roles and Tools

If you have a team, define who will handle tasks such as social media, ad management, or customer follow-up. Use simple tools like spreadsheets, content planners, or CRM software to stay organized.

7. Track Performance and Adjust

Monitor the response to your marketing, such as tracking clicks, calls, form submissions, and booked jobs. Review this data monthly and adjust your approach based on what drives the most return.

Final Tip: Focus on What You Can Stick With

The best landscaping marketing should consistently bring in jobs. Each strategy you use should help more people find you and get in touch with you. Over time, that steady flow of leads is what keeps your business running strong.

If you're looking for a way to get steady, local enquiries without managing ads, GushPro can help. Gushpro sends you qualified leads from within 15 miles of your service area, delivered in real-time via SMS after they are verified.  The first three are free, so you can try it with no risk.