71% of consumers say they're more likely to buy based on what they see on social media. For you, this makes it a useful way to get noticed by local homeowners and show the quality of your work.

The challenge is keeping up with social media. Between jobs, estimates, and crew management, social media often gets left behind. However, with a focused plan, even a few consistent weekly posts can lead to real results.

This guide shares 11 simple, effective content strategies to help you showcase your work, connect with your audience, and stay active online without detracting from your business.

Why Social Media Matters for Lawn & Landscaping Businesses

Many homeowners now look at a company's online presence before getting in touch. Social media is often the first place potential clients see your work for landscaping and lawn care businesses. 

A well-maintained profile can help you stand out locally, show reliability, and build trust before a conversation starts.

Here's why social media matters:

Increase Local Recognition

Maintaining an active social media presence allows your business to stay visible in the places where your potential clients already spend time. When people regularly see your work online, your brand becomes more familiar and more likely to come to mind when they need services.

Stay Connected with Your Audience

Social media makes it easier to stay in touch with your community. Likes, comments, and messages create a two-way line of communication, helping you remain approachable and responsive. This kind of interaction builds confidence and keeps your business relevant year-round.

Highlight Your Professional Standards

Photos, videos, and updates from real jobs give people a clear sense of your work quality. Social media gives you a space to present your projects in a professional light, allowing clients to judge your reliability before making contact.

Reach the Right Clients with Precision

Unlike general advertising, social media allows you to focus your visibility on people in specific areas or with particular interests. If you want to attract homeowners in a certain area or promote a seasonal service, you can ensure your posts and ads are shown to the right people nearby.

11 Social Media Strategies for Lawn & Landscaping Businesses

Landscaping businesses already use marketing strategies, flyers, referrals, and local ads, but today, social media deserves a leading role. It's where people browse, compare, and decide whom to contact. 

The strategies below offer different ideas you can choose from based on what fits your services, goals, and time.

1. Show Full Transformations with Carousel Posts 

One of the most effective ways to catch someone's attention is to show what a job looked like before you started and what it became after you started.

Carousel posts (multi-image formats) are ideal for this. You can use them to:

• Show step-by-step progress across a large project.

• Highlight differences in lawn condition, paving, or plant layout.

• Give context: what the client needed, how long it took, and what was challenging.

2. Use Client Feedback as Social Proof

If you already collect reviews, you're halfway there. Turn those short quotes into social media posts with a branded layout. 

Pair the review with a photo from the job site, or use the company's color scheme and a testimonial graphic.

A simple layout could include:

• Client's first name and suburb

• One-sentence quote about the work

• A visual cue (e.g., "★★★★★" or job type icon)

3. Share Timely Tips Throughout the Year

Seasonal reminders are a simple way to stay present in your customers' feeds and offer timely, helpful information. 

These posts needn't be detailed; they just need to be relevant to the time of year and your services.

Examples:

• "Planning to overseed? Mid-September is ideal in most of the Northeast."

• "Don't forget to cut back your perennials before the first frost."

• "Spring bookings open now—hedge trimming slots go fast."

Even a simple tip or reminder keeps your name in the feed and signals you know your timing.

4. Feature Local Events or Landmarks in Your Posts

Because landscaping is a local service, your content should feel grounded in the community. 

Referencing familiar places, events, or seasonal conditions helps create that connection.

Try these:

• Share work you've done near a recognizable area (with permission)

• Mention local fairs, parades, or sports events in your captions.

• Use weather-based posts (e.g., after a storm or drought) to promote cleanup or recovery services.

5. Film Short, Simple Time-Lapse Videos

Time-lapse videos are a great way to show the scale and effort behind your work without needing professional equipment. Even a basic smartphone setup can turn a few hours of landscaping into a short, watchable clip.

These videos work especially well on platforms like Instagram Reels, YouTube Shorts, and TikTok, where short-form content often gets more views and shares.

What to film:

• Mulch installation

• Lawn striping

• Patio or stone pathway builds

• Cleanup of an overgrown property

Add light background music and a quick intro or title card. These videos show effort, results, and professionalism in a format people like to watch.

6. Highlight Crew Members or Day-in-the-Life Moments

Featuring your team occasionally can give your business a more personal, approachable feel. It helps potential clients feel more at ease with who's coming to do the work.

You don't need full bios or long interviews. Try one of these formats:

• "Meet the Team Monday" with a short quote or favorite job photo.

• On-site photos with names and roles in the caption.

• Casual moments include loading the truck, working with new equipment, etc.

Ensure team members are comfortable being featured and dressed in uniform or appropriate gear.

7. Repurpose Client Questions into Educational Posts

Every week, you likely answer the same few questions: "How often should I water?" or "Is it too late to plant?" 

Turn those answers into helpful content for your audience.

Use a simple format: 

Question: "Can you mow right after it rains?"
Answer: "Ideally, wait until the grass dries. Mowing wet grass can lead to uneven cuts and clumping."

These posts are easy to batch and read, showing your practical knowledge in a helpful tone.

8. Create Visual Checklists for Seasonal Services

Visual checklists remind customers about tasks they may overlook, especially during seasonal transitions. 

They're easy to digest and can help simplify complex maintenance routines.

Design simple, branded graphics that outline:

• Fall cleanup steps

• Pre-winter prep

• Spring start-up tips

• Weekly lawn care routines

Keep the text minimal. Use checkmarks, icons, or seasonal colors to make it clear and skimmable.

9. Use Geo-Tags and Local Hashtags

Even though it doesn't involve creating new visuals, tagging your location and using the right hashtags can increase the number of local homeowners who see your posts. 

Include your city or suburb, and choose hashtags that reflect your service area or seasonal focus.

Examples:

• #LawnCareAlbanyNY

• #WestchesterLandscaping

• #SpringCleanupBoston

Stick to a handful of relevant hashtags. A good range is around 5–10, which reflects your service area or seasonal content.

10. Collaborate with Local Businesses

Work with local businesses that attract similar customers, such as garden centers, nurseries, or real estate agents. 

These collaborations can be simple, like exchanging shoutouts or running a small giveaway together.

Ideas:

• "Client just listed their home. Here’s the curb appeal we added."

• "Thanks to [local nursery] for the hydrangeas on this job."

• "We're partnering with [hardware store] to offer 10% off on yard tools."

This helps you tap into new followers and strengthens local connections.

11. Run a Simple Contest or Giveaway

Social media contests help increase visibility and engagement, especially when tied to a seasonal theme or local interest. Keep them easy to enter and ensure the prize is relevant to your audience, such as a free service or gift card.

Examples:

• "Tag a neighbor who needs a yard refresh—one winner gets a free trim."

• "Guess how many leaves we cleaned up today—the closest guess wins a $50 gift card."

• "Post a photo of your worst weed problem—our team will fix it free for one entry."

How to Put These Strategies Into Action

Posting on social media doesn't need to take hours each week. With a simple plan and the right tools, you can stay consistent and professional even with a busy schedule. Here's how to get started:

1. Create a Week of Posts at Once

• Choose 2–3 types of content from the strategy list above
  (e.g., before-and-after photos, customer reviews, seasonal tips).

• Take pictures or videos from recent jobs and organize them in folders by service or project.

• Use Canva to turn pictures into simple, branded posts.

• Write short captions that explain what you did and who the post is for.

2. Use AI Tools for Writing

Try AI writing tools to get help with captions or post ideas like: 

• Generating content ideas (e.g., "5 post ideas for spring landscaping”).

• Writing or improving captions.

• Converting FAQs into post formats.

• Adapting content for different platforms (e.g., rewording a Facebook post for Instagram).

Start writing great content using this Free AI Paragraph Generator.

3. Schedule Your Posts

Once your posts are ready, use a scheduling tool to plan them for the week.

• Tools like Buffer and Later let you upload posts, set captions, and choose when they go live.

• Pick 2–3 posts and schedule them at once.

• Choose times when your audience will likely be online; late afternoon or early evening often works well.

4. Work With a Professional Marketing Team

If you're too busy to manage social media, a marketing team can handle it. They can help with posting, content creation, SEO, ads, and website updates. 

This way, your online presence keeps growing while you focus on running the business.

Conclusion

The strategy you use should match the platform you're using. What works well on Instagram may not be suitable for Facebook or YouTube. Adjust your content based on how each platform works and how your audience engages.

Your time and budget also matter. Choose the most valuable formats and topics if you can only post twice a week. With the right strategy, you can connect with more homeowners and demonstrate the value of your services without relying solely on word of mouth.

If your goal is to turn that visibility into steady work, having a source of reliable leads also helps. Start receiving verified landscaping leads from your local area. 

GushPro sends enquiries from within 15 miles of where you work. There are no contracts or monthly fees, and your first three leads are free.

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