Customers who see your display ads are 155% more likely to search for your landscaping business by name later. Display ads help potential customers remember your name, even if they don’t click right away.

In addition to driving clicks, PPC ads build brand recognition, which eventually leads to booked jobs. All you need is a solid PPC marketing strategy to make it work.

This guide will explain how PPC works, why it's crucial for landscaping businesses, and how to create a profitable PPC strategy that delivers results.

What is PPC Marketing

PPC, or pay-per-click marketing, is a type of online advertising where businesses only pay when someone clicks on their ad. These ads can appear in search engine results, on websites, or across social platforms like Google and Facebook. 

Both platforms offer PPC options that help you reach customers based on what they’re searching for, where they live, and when they’re active.

PPC works through an auction. You bid on relevant keywords, and if your bid is competitive, your ad appears when someone searches.

PPC gives you a way to reach potential customers based on timing, intent, and location, all while staying in control of your spending and where your ads appear.

Benefits of PPC Marketing for Landscaping Companies

Most landscaping jobs are booked quickly, after a storm, ahead of a weekend, or during a seasonal push. PPC works because it helps you show up right when people are looking for those services.

Here’s how PPC fits into your business

• Local Targeting: You can limit your ads to the ZIP codes you actually serve, so you don’t waste time on leads outside your area.

• Seasonal Flexibility: You can raise or lower your ad spend depending on the time of year, run more ads during busy months, and pause during slow seasons.

• Immediate Visibility: PPC gives you visibility as soon as your campaign goes live, helping you get leads quickly without waiting for SEO.

• Measurable Results: You can track what brings in leads, whether it’s lawn mowing or yard cleanups, and shift your budget toward what’s working.

• Follow-Up Opportunities: Retargeting lets you stay in front of homeowners who visited your site but didn’t contact you the first time.

Best PPC Platforms for Landscaping Companies

The two most effective PPC tools for landscaping businesses are Google Ads and Meta (Facebook & Instagram), each serving a different purpose.

Google Ads for Landscaping Companies

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Google Ads acts like a megaphone, broadcasting your business when someone types in a service like "lawn mowing near me" or "yard cleanup [city]."

Here are four types of Google PPC ads landscapers often use:

1. Search Ads: These appear at the top of Google results when someone searches for local services. Great for high-intent, urgent jobs.

2. Display Ads: These appear as image banners on other websites. Best used for brand visibility or retargeting.

3. Instream Ads: Short video ads that play before or during YouTube content. Good for showcasing visual work like before/after transformations.

4. Local Services Ads (LSAs): These show above search ads and charge per lead, not per click. They work well for trust-building when you’re Google Guaranteed.

Meta Ads (Facebook & Instagram)

Facebook ads convert at a rate of 9.21%, making it one of the highest-converting platforms available. Meta works best for staying visible, showing off your work, and reminding potential clients to get in touch.

Meta’s Ads Manager also lets you track things like clicks, conversions, and how much each lead costs, so you can keep adjusting your ads based on results.

Here are some PPC ad formats landscapers can use on Meta:

1. Photo and Video Ads: Useful for showcasing projects, before/after results, or seasonal offers.

2. Carousel Ads: Show multiple services or project steps in a single scrollable ad.

3. Lead Ads: Let users request a quote or callback without leaving Facebook or Instagram.

4. Retargeting Ads: Remind visitors who left your website to come back and finish booking.

One of the most effective PPC strategies is to advertise across multiple networks. Research the available ad platforms and see which ones best align with your goals, budget, and the types of leads you want to attract.

Also Read: Landscaping Leads Made Simple: A Practical Guide to Getting More Local Customers

PPC Strategy for Landscaping Businesses

A strong PPC strategy helps you avoid waste and focus your budget on the clicks that turn into jobs. Here are some strategies you can follow:

1. Choose Your Platforms

Start with Google Ads to reach people who are actively searching. Add Meta (Facebook/Instagram) if you want to retarget visitors or promote seasonal offers. If you’re already running ads on both, test YouTube, Nextdoor, or Bing based on where your audience spends their time.

2. Research Your Keywords

Pick service-focused keywords with clear intent, like “yard cleanup [city]” or “lawn mowing services near me.” Avoid broad terms like “gardening” that bring in casual clicks.

Always add negative keywords to block traffic like “jobs” or “DIY.”

3. Write Straightforward, Service-Focused Ads

Your ad should answer three things fast: what you do, where you do it, and what to do next. 

Use location-specific language, add a CTA like “Call Now” or “Get a Free Quote,” and make sure the landing page lines up with the ad.

4. Create Focused Landing Pages

Each ad should lead to one service-specific page, not your homepage. The page should be clean, mobile-optimized, and make it easy to take action. Show your service, list your coverage area, and put the quote form or phone number near the top.

Over 63% of website traffic comes from mobile devices in 2025. Use a fast-loading, mobile-optimized template. Write short, clear headlines and service descriptions, and make the CTA button large and easy to tap.

6. Use Ad Extensions

Ad extensions make your ads larger, more useful, and easier to click. They help potential customers take action directly from the ad, without needing to visit your site first.

7. Track Clicks and Conversions

Use Google’s conversion tracking to measure calls and form submissions. Check your click-through rate (CTR), cost per lead (CPL), and quality score on a weekly basis. Pause anything that’s not working.

8. Create Ad Groups

Organize your keywords into relevant ad groups. For instance, group keywords related to lawn care together and separate them from keywords related to garden design. This helps you create targeted ad copies for specific services.

9. Keep Testing and Adjusting

Test new headlines, offers, or seasonal CTAs. Try “Get 10% Off Your First Mow” vs. “Call Now for a Free Estimate.” Use A/B testing tools and shift your budget toward what gets results.

Also Read: How to Effectively Market Your Landscaping Business

Budgeting Tips for Lawn Care and Landscaping PPC Campaigns

Your budget and bidding strategy determine how much you’re willing to spend and how efficiently your money turns into leads. You don’t need to start big, but you do need to be intentional.

Choose a Bidding Strategy

• Manual Bidding: You set your own bid amounts per keyword or ad group. Best if you want control and know how to adjust bids over time.

• Automated Bidding: Google adjusts your bids in real time using machine learning. Good for newer advertisers who want efficiency without micromanaging.

• Target CPA: Set a target cost per lead and let Google work backward to get you there. Works well if you already know your typical lead value.

Set a Daily Budget

Decide how much you’re comfortable spending each day. Many landscapers start with $10 to $20 per day, focusing on one service. 

You can always scale up once you see what works. Tie your budget to the services with the highest seasonal demand or best profit margin.

• Start small and review results

• Focus on one high-demand service to begin

• Use daily limits to avoid overspending

Should You DIY or Hire a PPC Agency?

You can run PPC yourself if you’re willing to check in weekly, test different versions, and adjust your bids based on what works. Google’s dashboard gives you all the tools, you just need time to learn how to use them.

If you’re short on time or want more polish, a PPC agency can help. Just be clear on a few things before you hire:

• Make sure you still get access to the ad account.

• Ask how leads will be tracked and reported.

• Avoid agencies that hide spending details or run ads under their own accounts.

Whichever path you choose, you need visibility into where your money is going and whether it’s bringing real jobs.

Final Thoughts

Google Ads can transform your landscaping business by generating quality leads and increasing visibility. Pairing these campaigns with your marketing strategy ensures that every lead contributes to growth.

If you’re not ready to manage Google Ads yourself, GushPro offers a hassle-free way to get qualified landscaping leads. 

1. GushPro sends you verified, local leads

2. No setup, no ongoing costs, and

3. No ad management required

Get started with your first 3 free leads and only pay for what you get.

Sign up with GushPro now.