The landscaping industry is now worth over $100 billion, and with more homeowners turning to search and ads to find services, staying visible has never been more important. 

The average household spends around $503 on lawn care and gardening, but capturing that demand requires more than word of mouth.

One-off ads won't do much on their own. What works is a system where each part of your landscaping ad supports the next, and your name keeps appearing in the right places.

This blog will discuss five practical and proven landscaping advertising strategies to help your landscaping business get noticed, stay competitive, and attract steady work.

1. Google Ads

If your Google presence is not aligned with how locals search and choose services, you could pay for clicks that don't lead to conversions.

When using Search Ads, it's essential to target location-specific and service-focused keywords that reflect how potential clients typically search. For example, terms like “lawn care [suburb]” are more effective than broader phrases such as “landscaping.” 

And since Google holds over 80% of the global search engine market share, getting your local targeting right on this platform matters more than anywhere else.

Google Ads works well only if backed by a complete and well-maintained Google Business Profile (GBP). If your GBP looks incomplete or hasn't been touched in months, your ads will underperform regardless of budget.

Here’s how to turn clicks into calls:

• Keep your GBP updated with accurate service areas, project photos, and business hours. Don't treat it like a static listing.

• Ask for reviews regularly, especially after completing seasonal jobs; Google gives significant weight to recency and frequency.

• Respond to inquiries and review comments. Even a short thank-you builds trust and signals to Google that your business is active and responsive.

Strong ad performance depends just as much on your local reputation as your ad copy. When both work together, traffic becomes more than just visits; it turns into leads ready to convert.

Also Read: Strategies to Increase Local Traffic on Google My Business Profile

2. Social Media Ads

Landscaping is visual. If you're not running landscaping ads with photos or videos of your work, you're missing the chance to capture local interest. 

Facebook and Instagram let you target by postcode, homeowner status, age, and even interests like gardening or home improvement, making them ideal platforms for reaching the right people at the right time.

These platforms are also where buying decisions are being made increasingly. In fact, 74% of consumers rely on social media to guide their purchasing decisions, making the quality and clarity of your ads even more important.

A clear, well-designed ad with a strong image and a seasonal offer, such as "$50 off spring clean-up in [Suburb]," can generate steady leads on a modest daily budget.

What tends to perform well:

• Before-and-after photos that highlight real transformations from your past jobs.

• Short videos showing your team at work or showcasing a finished garden or yard.

• Simple lead forms or landing pages that make it easy to enquire without too many steps.

Tip: Keep your message focused. Most people scroll quickly, so it helps to highlight the service, the offer, and how to get in touch, all at a glance.

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3. Email Advertising

Most landscaping businesses already have what they need to email ads: a list of previous customers. Whether stored in a CRM, a job tracking tool, or even an old spreadsheet, that list can be one of your most valuable advertising assets, especially during seasonal slowdowns or promotional pushes.

Email is one of the most cost-effective channels for reactivating past clients, highlighting service reminders like hedge trimming or lawn clean-ups, and promoting timely offers. 

Every dollar spent on email marketing averages a return on investment of $36, making it an efficient way to drive repeat business and referrals.

To make email advertising work:

• Keep subject lines simple and service-focused (e.g. "Spring Clean-Up Slots Are Filling Fast").

• Use real photos from completed projects to reinforce trust and familiarity.

• Include a clear call to action like a phone number, a booking link, or a reply prompt.

Avoid overloading your message. One offer, action, and goal per email is often enough. With a few well-timed sends each year, email can quietly become a steady lead source, especially for repeat or referral work.

4. Traditional Local Advertising

Some of the most reliable advertising methods are also the simplest. For your businesses, traditional local ads like truck wraps, yard signs, flyers, and door hangers are still highly effective for building name recognition in the areas you serve.

These landscaping advertisement strategies don’t rely on algorithms or ad platforms. They work because they show your business in the real world, where your potential clients live.

Branded vehicle wraps

Turn your truck or trailer into a mobile billboard. When you're parked at a client's home or driving through residential streets, a clear, professional design reinforces your presence.

• Keep it clean: logo, contact number, and service areas.

• Legibility matters more than design flair.

Yard signs

After finishing a job, placing a sign-out front helps neighbours connect your work to your name. This is especially effective in densely populated suburbs or high-traffic residential areas.

• Ask for permission from the homeowner.

• Keep the sign-up for 1–2 weeks, especially during peak seasons.

Flyers and door hangers

These still get noticed, especially when distributed in neighbourhoods where you work. They're ideal for promoting seasonal services or limited-time offers.

• Stick to one message per flyer (e.g., spring clean-up, mulching, new lawn installs).

• Use real project photos if possible, not stock imagery.

Local newsletters or magazines

Community publications can help with long-term visibility. These are best for reinforcing your brand name rather than generating immediate calls.

• Pair with other local tactics for a stronger impact.

• Focus on consistency over one-time placements.

Old-school methods still matter. If you're looking for more traditional advertising ideas, this Reddit thread has a few worth checking out—yard signs, truck logos, and flyer drops all came up in the discussion.

5. Networking & Events

Not every effective ad looks like an ad. Sometimes, the best way to promote your landscaping business is to attend community events, trade shows, or neighbourhood meetups where your ideal customers already gather.

Home and garden expos, real estate events, and council-sponsored initiatives are great ways to showcase your work, meet clients, and build connections. 

Even if you don't walk away with a contract that day, you gain visibility and trust, which often turns into work later.

A few practical ideas:

• Set up a small booth at a local event with project photos, printed offers, and contact cards.

• Join local business groups or chambers of commerce. Referrals often start there.

• Offer to speak or give tips at community workshops on outdoor spaces or sustainability.

A local presence rounds out your strategy, even if you focus primarily on digital or traditional ads. It also helps position your business as a local, reliable option, not just another name online.

How to Choose the Right Advertising Strategy for Landscaping

The most effective landscaping advertising strategy is one that fits your business's budget, service area, and ability to follow through on its promises. Before diving into campaigns, take a step back and evaluate where you stand on these three fronts:

Budget

What you invest should match what you can sustain. If you're working with a lean budget, prioritize lower-cost, high-impact methods, such as yard signs, flyers, or targeted social media ads. 

With more flexibility, you can layer in platforms like Google Ads or run multiple campaigns simultaneously. The key is to stay consistent with whatever you choose.

Service Area

A tightly defined service area requires focused, local strategies, such as door-to-door flyers, signage at job sites, or attending nearby events. 

It’s worth investing in digital tools that can scale across postcodes, such as search ads or location-based social media targeting, for landscape businesses that cover wider regions.

Operational Capacity

• Don't run ads that create more demand than your team can handle. 

• Smaller teams should focus on 1–2 channels they can manage closely and respond to quickly. 

• Larger teams or those with systems to manage higher lead volumes can afford to run more campaigns in parallel.

Conclusion

With the strategies we have covered, you now have the tools to take your landscaping business to the next level. These methods can boost visibility, generate leads, and drive steady growth when applied thoughtfully.

Not every lead needs to come from an ad. Some come through referrals, while others are found through word of mouth. And in some cases, a steady flow can come from services built to deliver local enquiries, without the need to run ads yourself.

GushPro sends you real, warm, and pre-qualified leads from local homeowners. You only pay for the leads you accept. There are no monthly fees or commitments, so you can try it out risk-free and see the difference for yourself.

Start with your first 3 free leads today—no contracts, no fees, just real, local leads.